Immigrants in the United States, particularly those from Mexico, often approach car shopping with a focus on practicality and necessity, influenced by cultural values...

Los inmigrantes en Estados Unidos, especialmente los de origen mexicano, suelen abordar la compra de un auto con un enfoque práctico y basado en la necesidad. Factores culturales y económicos influyen en su proceso de decisión, priorizando vehículos confiables, accesibles y funcionales para la familia. Mientras que las herramientas de inteligencia artificial (IA) y las plataformas digitales prometen mejorar la experiencia de compra, su efectividad en este grupo puede ser limitada debido a sus preferencias particulares y algunas barreras existentes. Factores culturales y económicos en la compra de autos La comunidad hispana en EE.UU., compuesta en su mayoría por mexicanos, ha crecido significativamente y tiene un impacto económico cada vez mayor. En 2015, los consumidores hispanos representaron...

Immigrants in the United States, particularly those from Mexico, often approach car shopping with a focus on practicality and necessity, influenced by cultural values and economic considerations. While advancements in artificial intelligence (AI) and digital tools promise to enhance the car-buying experience, their effectiveness may be limited within this demographic due to unique preferences and potential barriers. Cultural and Economic Influences on Car-Buying Behavior The Hispanic population in the U.S., predominantly of Mexican origin, has been rapidly growing, with significant economic contributions. In 2015, Hispanic consumers accounted for approximately 11.8% of car sales in the United States. This demographic is characterized by a younger median age and a burgeoning middle class, leading to increased purchasing power. However,...